Those who live by the sea can hardly form a single thought of which the sea would not be part.

The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."

Kitsch tends to wallow in beauty - its shortcoming is not aesthetic, but ethical

You must neither completely nor partially copy the art of others. If so, you will be producing kitsch.

The techniques of kitsch, which are based on imitation, are rational and operate according to formulas; the remain rational even when their result has a highly irrational, even crazy, quality.

One who hates is a man holding a magnifying-glass, and when he hates someone, he knows precisely that person's surface, from the soles of his feet all the way up to each hair on the hated head

What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone.