Romanticism is the mother of kitsch and that there are moments when the child becomes so like its mother that one cannot differentiate between them
Hermann BrochWere one merely to seek information, one should inquire of the man who hates, but if one wishes to know what truly is, one better ask the one who loves
Hermann BrochThe world has always gone through periods of madness so as to advance a bit on the road to reason.
Hermann BrochThe man who is thus outside the confines of every value-combination, and has become the exclusive representative of an individual value, is metaphysically an outcast, for his autonomy presupposes the resolution and disintegration of all system into its individual elements; such a man is liberated from values and from style, and can be influenced only by the irrational.
Hermann BrochYou must neither completely nor partially copy the art of others. If so, you will be producing kitsch.
Hermann BrochThe maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is ethically depraved, a criminal willing radical evil. And since it is radical evil that is manifest here, evil per se, forming the absolute negative pole of every value-system, kitsch will always be evil, not just kitsch in art, but kitsch in every value-system that is not an imitation system.
Hermann Broch