Kitsch is certainly not "bad art," it forms its own closed system.

The maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is ethically depraved, a criminal willing radical evil. And since it is radical evil that is manifest here, evil per se, forming the absolute negative pole of every value-system, kitsch will always be evil, not just kitsch in art, but kitsch in every value-system that is not an imitation system.

Although every man believes that his decisions and resolutions involve the most multifarious factors, in reality they are mere oscillation between flight and longing.

While love ceaselessly strives toward that which lies at the hiddenmost center, hatred only perceives the topmost surface . . .

If the embodiment of the fundamental idea of our age were to be found in Victorian architecture, in the Church of Cristo Re in Rome or the Church in Brasilia, in Moscow University or the Capitol in Washington, then our age would undoubtedly be called the 'age of kitsch.'

One who hates is a man holding a magnifying-glass, and when he hates someone, he knows precisely that person's surface, from the soles of his feet all the way up to each hair on the hated head

Kitsch tends to wallow in beauty - its shortcoming is not aesthetic, but ethical