Kitsch is certainly not "bad art," it forms its own closed system.

The techniques of kitsch, which are based on imitation, are rational and operate according to formulas; the remain rational even when their result has a highly irrational, even crazy, quality.

A kitsch novel describes the world not as it really is, but as it is hoped and feared to be.

The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."

Kitsch tends to wallow in beauty - its shortcoming is not aesthetic, but ethical

The maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is ethically depraved, a criminal willing radical evil. And since it is radical evil that is manifest here, evil per se, forming the absolute negative pole of every value-system, kitsch will always be evil, not just kitsch in art, but kitsch in every value-system that is not an imitation system.

While love ceaselessly strives toward that which lies at the hiddenmost center, hatred only perceives the topmost surface . . .