Although every man believes that his decisions and resolutions involve the most multifarious factors, in reality they are mere oscillation between flight and longing.

The goddess of beauty is the goddess Kitsch.

Romanticism is the mother of kitsch and that there are moments when the child becomes so like its mother that one cannot differentiate between them

While love ceaselessly strives toward that which lies at the hiddenmost center, hatred only perceives the topmost surface . . .

Are we, then, insane because we have not gone mad?

The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."

You must neither completely nor partially copy the art of others. If so, you will be producing kitsch.