You must neither completely nor partially copy the art of others. If so, you will be producing kitsch.

Were one merely to seek information, one should inquire of the man who hates, but if one wishes to know what truly is, one better ask the one who loves

Kitsch generates pseudonovelty with no new insight into reality, or else does not concern itself at all with the new and produces its effects with more or less academic eclecticism.

What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone.

Kitsch tends to wallow in beauty - its shortcoming is not aesthetic, but ethical

The techniques of kitsch, which are based on imitation, are rational and operate according to formulas; the remain rational even when their result has a highly irrational, even crazy, quality.

No one's death comes to pass without making some impression, and those close to the deceased inherit part of the liberated soul and become richer in their humanness.