You must neither completely nor partially copy the art of others. If so, you will be producing kitsch.

The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."

Are we, then, insane because we have not gone mad?

The world has always gone through periods of madness so as to advance a bit on the road to reason.

One who hates is a man holding a magnifying-glass, and when he hates someone, he knows precisely that person's surface, from the soles of his feet all the way up to each hair on the hated head

What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone.

The maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is ethically depraved, a criminal willing radical evil. And since it is radical evil that is manifest here, evil per se, forming the absolute negative pole of every value-system, kitsch will always be evil, not just kitsch in art, but kitsch in every value-system that is not an imitation system.