London has become really boring. I mean, years ago, London was really happening - there was swinging London and then punk. It was really different from other cities, and so I'd always wanted to go there and see what was actually going on. After that, hip-hop was the next thing happening, so to get the records or the proper clothing, you really had to actually go to New York. But now you don't really need to go.
Hiroshi FujiwaraWhen I was 18 years old, I came to Tokyo from my hometown, Ise, in the countryside. I'd always been really inspired by fashion and music, especially when punk came out in '76 or '77.
Hiroshi FujiwaraWhat I really liked about Stรผssy was that it wasn't the usual surf-culture gear or style. I think it was really inspired by labels like Chanel and Comme des Garรงons - like black shirts with a certain kind of buttons. I was very into it.
Hiroshi FujiwaraI used to skate a lot when I was a kid. I loved it and was quite good. When I came back to London in around '85, I got really into skating again. But at the time, it had no influence from hip-hop. It was just thrash rock, hardcore rock, and skulls and all black - that kind of style. In Japan, the skaters were also strictly into rock culture, too, but I was coming from the hip-hop side, so for a while it was difficult to mix both interests.
Hiroshi FujiwaraI actually came from the fashion side, so maybe I knew more about fashion - and music like hip-hop because I was a DJ - so it was really successful when we mixed it all up together.
Hiroshi FujiwaraSome of the bigger companies seem to be copying only to make money, which creatively is very bad. I sometimes wonder if they have any respect.
Hiroshi FujiwaraWhen we started Nowhere, maybe the fashion industry recognized something was happening, but they just thought, Oh, those kids . . . whatever. They didn't know what was actually going on with us. Now we are those people in a sense - the current establishment. So I hope there's something happening that is new and independent that we know nothing about.
Hiroshi Fujiwara