London has become really boring. I mean, years ago, London was really happening - there was swinging London and then punk. It was really different from other cities, and so I'd always wanted to go there and see what was actually going on. After that, hip-hop was the next thing happening, so to get the records or the proper clothing, you really had to actually go to New York. But now you don't really need to go.
Hiroshi FujiwaraWhen we started Nowhere, maybe the fashion industry recognized something was happening, but they just thought, Oh, those kids . . . whatever. They didn't know what was actually going on with us. Now we are those people in a sense - the current establishment. So I hope there's something happening that is new and independent that we know nothing about.
Hiroshi FujiwaraLondon has become really boring. I mean, years ago, London was really happening - there was swinging London and then punk. It was really different from other cities, and so I'd always wanted to go there and see what was actually going on. After that, hip-hop was the next thing happening, so to get the records or the proper clothing, you really had to actually go to New York. But now you don't really need to go.
Hiroshi FujiwaraI really got interested in the DJ side. I mean, I guess I was some kind of DJ in Japan already, but the hip-hop scene was naturally happening, and I picked up on that style, then brought back from New York the information on records and technique to Tokyo.
Hiroshi FujiwaraMaybe Japan itself is a little similar in that a lot of young people seem to have a little knowledge but not too much depth. I guess my perception of the art specialists in America or in Europe is that the art people are kind of mainly just the art people and that community is self-contained. But in Japan, it mixes with fashion and other things. I'm sure that many authentic art dealers or insiders didn't like the way that we presented our show in this very pop-y, accessible manner - just showing parts of our collections and selling prints and collaborative products.
Hiroshi FujiwaraI think recognition outside of Japan is amazing. I don't feel like that kind of thing would ever happen to me, as I'm not like those kinds of designers - I don't want to express myself in such a categorized way. I kind of want to be in the middle of the majority and the minority. I don't really want people to know what I am.
Hiroshi Fujiwara