London has become really boring. I mean, years ago, London was really happening - there was swinging London and then punk. It was really different from other cities, and so I'd always wanted to go there and see what was actually going on. After that, hip-hop was the next thing happening, so to get the records or the proper clothing, you really had to actually go to New York. But now you don't really need to go.
Hiroshi FujiwaraMaybe Japan itself is a little similar in that a lot of young people seem to have a little knowledge but not too much depth. I guess my perception of the art specialists in America or in Europe is that the art people are kind of mainly just the art people and that community is self-contained. But in Japan, it mixes with fashion and other things. I'm sure that many authentic art dealers or insiders didn't like the way that we presented our show in this very pop-y, accessible manner - just showing parts of our collections and selling prints and collaborative products.
Hiroshi FujiwaraWhat I really liked about Stรผssy was that it wasn't the usual surf-culture gear or style. I think it was really inspired by labels like Chanel and Comme des Garรงons - like black shirts with a certain kind of buttons. I was very into it.
Hiroshi FujiwaraWhen we started Nowhere, maybe the fashion industry recognized something was happening, but they just thought, Oh, those kids . . . whatever. They didn't know what was actually going on with us. Now we are those people in a sense - the current establishment. So I hope there's something happening that is new and independent that we know nothing about.
Hiroshi FujiwaraSome of the bigger companies seem to be copying only to make money, which creatively is very bad. I sometimes wonder if they have any respect.
Hiroshi FujiwaraIf you look at items of clothing like denim or polo shirts, they came from someone else's idea and everyone now makes them, but even so, I sometimes want to buy into the newer thing because it looks good or whatever. I mean, I copy many things - almost everything I do could be called a copy in some way. But I copy with a certain respect. I have a high regard for the original, and so I want to put my twist onto that. It's just like sampling music - when it's done well, the new work communicates a respect for the original source material.
Hiroshi Fujiwara