No one is going to tell you what to build. If they did, then they should do it, not you.

You sort of have to separate what are questions you can ask that are going to help make you smarter about your thesis versus... trying to get somebody to validate it for you.

You have to take those concepts and prove them, a little bit like you do a PhD thesis.

What is the user problem that once we solve users can't live without?

You gotta think about your category, your replacement cycle, usage, how these things come together and the dynamics are different.

It is a little bit science project-y sometimes, and we talk about it that way.

You have to have the definition of what you're trying to do across the system.