You have to take those concepts and prove them, a little bit like you do a PhD thesis.

You sort of have to separate what are questions you can ask that are going to help make you smarter about your thesis versus... trying to get somebody to validate it for you.

You gotta think about your category, your replacement cycle, usage, how these things come together and the dynamics are different.

We can dream a lot faster than what's possible.

You have to have the definition of what you're trying to do across the system.

We start to try to live in tomorrow and the future, and start to think about what we build today as a stepping stone to graduate users.

It is a little bit science project-y sometimes, and we talk about it that way.