You gotta think about your category, your replacement cycle, usage, how these things come together and the dynamics are different.

Everything for us is a system. We don't think about it discretely as just as a piece of hardware, or discretely as an application... or discretely as a platform. We think about it across the whole thing.

The thinking needs to shift from being less about the actual things, to being about the individual user.

We can dream a lot faster than what's possible.

In the hardware world, you've got to take your time because your iteration cycles are much more deliberate.

No one is going to tell you what to build. If they did, then they should do it, not you.

You have to have the definition of what you're trying to do across the system.