You gotta think about your category, your replacement cycle, usage, how these things come together and the dynamics are different.

You sort of have to separate what are questions you can ask that are going to help make you smarter about your thesis versus... trying to get somebody to validate it for you.

What is the user problem that once we solve users can't live without?

The thinking needs to shift from being less about the actual things, to being about the individual user.

Everything for us is a system. We don't think about it discretely as just as a piece of hardware, or discretely as an application... or discretely as a platform. We think about it across the whole thing.

No one is going to tell you what to build. If they did, then they should do it, not you.

Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.