You gotta think about your category, your replacement cycle, usage, how these things come together and the dynamics are different.

You have to have the definition of what you're trying to do across the system.

In the hardware world, you've got to take your time because your iteration cycles are much more deliberate.

You have to take those concepts and prove them, a little bit like you do a PhD thesis.

You gotta think about your category, your replacement cycle, usage, how these things come together and the dynamics are different.

Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.

What is the user problem that once we solve users can't live without?