We start to try to live in tomorrow and the future, and start to think about what we build today as a stepping stone to graduate users.

In the hardware world, you've got to take your time because your iteration cycles are much more deliberate.

It has to go to the level of emotional connection, where you feel without it you're lost.

Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.

What is the user problem that once we solve users can't live without?

We start to try to live in tomorrow and the future, and start to think about what we build today as a stepping stone to graduate users.

We can dream a lot faster than what's possible.