Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.

Everything for us is a system. We don't think about it discretely as just as a piece of hardware, or discretely as an application... or discretely as a platform. We think about it across the whole thing.

You sort of have to separate what are questions you can ask that are going to help make you smarter about your thesis versus... trying to get somebody to validate it for you.

In the hardware world, you've got to take your time because your iteration cycles are much more deliberate.

Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.

The thinking needs to shift from being less about the actual things, to being about the individual user.

You have to take those concepts and prove them, a little bit like you do a PhD thesis.