Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.

We start to try to live in tomorrow and the future, and start to think about what we build today as a stepping stone to graduate users.

The thinking needs to shift from being less about the actual things, to being about the individual user.

It turned out that building mobile software was a lot more like building hardware... where you had 1 shot and you had to get it right, right out of the gate.

No one is going to tell you what to build. If they did, then they should do it, not you.

Everything for us is a system. We don't think about it discretely as just as a piece of hardware, or discretely as an application... or discretely as a platform. We think about it across the whole thing.

You have to have the definition of what you're trying to do across the system.