Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.

You gotta think about your category, your replacement cycle, usage, how these things come together and the dynamics are different.

In the hardware world, you've got to take your time because your iteration cycles are much more deliberate.

No one is going to tell you what to build. If they did, then they should do it, not you.

We can dream a lot faster than what's possible.

You sort of have to separate what are questions you can ask that are going to help make you smarter about your thesis versus... trying to get somebody to validate it for you.

It has to go to the level of emotional connection, where you feel without it you're lost.