The thinking needs to shift from being less about the actual things, to being about the individual user.

No one is going to tell you what to build. If they did, then they should do it, not you.

What is the user problem that once we solve users can't live without?

The thinking needs to shift from being less about the actual things, to being about the individual user.

We start to try to live in tomorrow and the future, and start to think about what we build today as a stepping stone to graduate users.

We can dream a lot faster than what's possible.

It has to go to the level of emotional connection, where you feel without it you're lost.