The thinking needs to shift from being less about the actual things, to being about the individual user.

We start to try to live in tomorrow and the future, and start to think about what we build today as a stepping stone to graduate users.

It has to go to the level of emotional connection, where you feel without it you're lost.

You have to have the definition of what you're trying to do across the system.

What is the user problem that once we solve users can't live without?

Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.

You sort of have to separate what are questions you can ask that are going to help make you smarter about your thesis versus... trying to get somebody to validate it for you.