It turned out that building mobile software was a lot more like building hardware... where you had 1 shot and you had to get it right, right out of the gate.

I think that 'system think' is a mindset.

What is the user problem that once we solve users can't live without?

You have to take those concepts and prove them, a little bit like you do a PhD thesis.

The thinking needs to shift from being less about the actual things, to being about the individual user.

It turned out that building mobile software was a lot more like building hardware... where you had 1 shot and you had to get it right, right out of the gate.

Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.