Most people, even in simple risky situations, don't behave the way the theory of utility would have them behave.
Howard RaiffaThe art of compromise centers on the willingness to give up something in order to get something else in return. Successful artists get more than they give up.
Howard RaiffaThe need is not for the creation of new analytical techniques specially designed for the negotiation process, but rather for the creative use of analytical thinking that exploits existing techniques.
Howard Raiffa