Final-offer arbitration should have great appeal for the daring (the risk seekers) who play against the timid (the risk avoiders).
Howard RaiffaMost people, even in simple risky situations, don't behave the way the theory of utility would have them behave.
Howard RaiffaWe act like a zero-sum society, when in reality there is a lot of non zero-sum fat to be skimmed off to everyone's mutual advantage.
Howard Raiffa