Game theory, however, deals only with the way in which ultrasmart, all knowing people should behave in competitive situations, and has little to say to Mr. X as he confronts the morass of his problem.
Howard RaiffaMost people, even in simple risky situations, don't behave the way the theory of utility would have them behave.
Howard RaiffaWe act like a zero-sum society, when in reality there is a lot of non zero-sum fat to be skimmed off to everyone's mutual advantage.
Howard Raiffa