If it Captures Your Imagination, it will captivate others.

Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.

When you start a company, it's a singular focus. You have the wind at your back.

The premium single-cup segment is the fastest-growing business within the global coffee industry.

My passion. My commitment. This is the most important thing in my life other than my family.

There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.