If it Captures Your Imagination, it will captivate others.

There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

If it Captures Your Imagination, it will captivate others.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.

Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.