My passion. My commitment. This is the most important thing in my life other than my family.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

The lifeblood of job creation in America is small business, but they can't get access to credit.

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

At its core, I believe leadership is about instilling confidence in others.

I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company.