Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
Howard SchultzI do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action.
Howard SchultzMany companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people.
Howard SchultzEven though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
Howard SchultzIt's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back.
Howard Schultz