Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
Howard SchultzWhen you're building a business or joining a company you have to be transparent, you can't have two sets of information for two sets of people.
Howard SchultzEarly on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
Howard Schultz