Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.
Howard SchultzI am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse.
Howard SchultzA great business has to have a conscience. You have to know who you are and who you are not.
Howard Schultz