Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

Everyone starts strong. Success comes to those with unwavering commitment to be at the end.

One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure

Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.

Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.