Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
Howard SchultzA great business has to have a conscience. You have to know who you are and who you are not.
Howard SchultzThe premium single-cup segment is the fastest-growing business within the global coffee industry.
Howard SchultzEarly on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
Howard SchultzMy son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway.
Howard Schultz