Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food.

You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.

My mother taught me something at a young age - she said 'you are the company you keep.' To define yourself by some label or some level of resources - that's pretty shallow.

Our history is based on extending the brand to categories within the guardrails of Starbucks.

While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.

I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.