When you start a company, it's a singular focus. You have the wind at your back.

Cutting prices or putting things on sale is not sustainable business strategy.

Success is best when it is shared.

There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.

Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.