We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.

I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.

Don't buy preground coffee.

Don't settle! Embrace a dream--and keep dreaming. Don't be a bystander. Take it personally.

If it Captures Your Imagination, it will captivate others.

Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.