When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
Howard SchultzI think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity.
Howard SchultzEarly on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
Howard SchultzChina traditionally has been a tea-drinking country but we turned them into coffee drinkers.
Howard Schultz