I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.
Howard SchultzWe have a big opportunity in China. We think the number of stores here can rival the number in North America.
Howard SchultzPost-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience.
Howard Schultz