Risk more than others think safe.

My kids probably started drinking coffee in their late teens.

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.

In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.

I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream.