I realize that idealism is out of sync with the cynicism of our age. Skepticism has come to be synonymous with sophistication, and glibness is mistaken for intelligence. In such an atmosphere, why bother aiming high? Far too many people don't. I just want to reassure people to have the courage to persevere, to keep following their hearts even when others scoff. Don't be beaten down by naysayers. Don't let the odds scare you from even trying.
Howard SchultzWe are not in the coffee business serving people, we are in the people business serving coffee.
Howard SchultzMy passion. My commitment. This is the most important thing in my life other than my family.
Howard Schultz