Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
Howard SchultzI never took classic business classes in college, so I don't have the background that any of the people running large companies have.
Howard SchultzThe growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
Howard Schultz