But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.

In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.

I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board.

Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.

When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.

This may sound a bit naive, but I got here by believing in big dreams.

To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.