Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.
Howard SchultzCalifornia, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
Howard SchultzI think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.
Howard SchultzStarbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.
Howard Schultz