My passion. My commitment. This is the most important thing in my life other than my family.
Howard SchultzI could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.
Howard SchultzOvernight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
Howard SchultzYou walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
Howard Schultz