Passionate conviction ... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.

I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board.

I never took classic business classes in college, so I don't have the background that any of the people running large companies have.

Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.

I really believe that you cannot use the stock market as a proxy for the economy.

While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.

Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.