My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
Howard SchultzBeverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.
Howard SchultzEarly on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
Howard SchultzThe evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.
Howard Schultz