Customers have different need states and life experiences.

If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles.

We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.

In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.

When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.

We have a big opportunity in China. We think the number of stores here can rival the number in North America.

This may sound a bit naive, but I got here by believing in big dreams.