You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
Howard SchultzWe want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
Howard SchultzI'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board.
Howard SchultzThe response to the Starbucks brand has been phenomenal in our international markets.
Howard SchultzI probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee.
Howard Schultz