Everyone must have a shot at the American Dream.

Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.

Who wants a dream that's near-fetched?

We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.

I think if you're an entrepreneur, you've got to dream big - and then dream bigger.

While their service is ending, our responsibility is just beginning!

Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.