China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
Howard SchultzGrowing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.
Howard SchultzThe Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.
Howard SchultzIf you put on a lousy production with white actors, it's lousy. There is a problem, or can be, at this stage of our social evolution, with mixing the casts. It may not be a question of race so much as class. You would rarely find a black man in a high executive position where he was swinging his weight around.
Howard SchultzWhen we love something, emotion often drives our actions. This is the gift and the challenge entrepreneurs face every day. The companies we dream of and build from scratch are part of us and intensely personal. They are our families. Our lives. But the entrepreneurial journey is not for everyone. Yes, the highs are high and the rewards can be thrilling. But the lows can break your heart. Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable
Howard Schultz