My mother taught me something at a young age - she said 'you are the company you keep.' To define yourself by some label or some level of resources - that's pretty shallow.

Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.

Anybody can leverage celebrity for profit.

Don't be threatened by people smarter than you.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

Any business today that embraces the status quo as an operating principle is going to be on a death march.

I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.