Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard SchultzYou walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
Howard SchultzSometimes the difference between winning and losing is will. The will to make it happen.
Howard Schultz