Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.

In times of adversity and change, we really discover who we are and what we're made of.

The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.

Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience.

We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.

We need to reinvent food at Starbucks. Less could be more.

Success is best when its shared