Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

Success is the by-product when you work toward the target.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

I can't imagine a day without coffee. I can't imagine!

Our history is based on extending the brand to categories within the guardrails of Starbucks.

It's one thing to dream, but when the moment is right, you've got to be willing to leave what's familiar and go out to find your own sound.