Our history is based on extending the brand to categories within the guardrails of Starbucks.
Howard SchultzEven though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
Howard SchultzWhat I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.
Howard SchultzWhen you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.
Howard Schultz