Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
Howard SchultzTo be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
Howard SchultzAt an early age, my mother gave me this feeling that anything is possible, and I believe that.
Howard SchultzCertainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine.
Howard Schultz