In this ever-changing society, the most powerful and enduring brands are built from the heart.

I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board.

I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.

Everyone starts strong. Success comes to those with unwavering commitment to be at the end.

But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.

Do I take criticism of Starbucks personally? Of course I do.

At an early age, my mother gave me this feeling that anything is possible, and I believe that.