In this ever-changing society, the most powerful and enduring brands are built from the heart.

People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

Don't buy preground coffee.

I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.

Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people.