I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.

People around the world, they want the authentic Starbucks experience.

At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we are simply trying to do the job, trying to put out the fires, trying to solve any number of small problems, that we often lose sight of what it is we're really here to do.

The premium single-cup segment is the fastest-growing business within the global coffee industry.

Managing and navigating through a financial crisis is no fun at all.

I realize that idealism is out of sync with the cynicism of our age. Skepticism has come to be synonymous with sophistication, and glibness is mistaken for intelligence. In such an atmosphere, why bother aiming high? Far too many people don't. I just want to reassure people to have the courage to persevere, to keep following their hearts even when others scoff. Don't be beaten down by naysayers. Don't let the odds scare you from even trying.

Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.