The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

Most things remain undone. Glorious future!

It was our duty to expand. Those who cannot or will not join us are to be pitied. What we want to do, we can do and will do, together. A glorious future!

The word impossible has been and must remain deleted from our dictionary.

How can I ask people who work for me to travel cheaply if I am traveling in luxury?

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.