We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.

What is good for our customers is also in the long run good for us.

Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.

I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if IKEA's customers can afford it... I could regularly travel first class, but having money in abundance doesn't seem like a good reason to waste it.. If there is such a thing as good leadership, it is to give a good example. I have to do so for all the IKEA employees.

I could have an office all to myself but since my collaborators don’t have one, then I too am contented to have a desk in a shared room.

I'm stingy and I'm proud of the reputation.

Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.