We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.

I'm stingy and I'm proud of the reputation.

Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.

Happiness is not reaching your goal. Happiness is being on the way.

What is good for our customers is also in the long run good for us.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

How can I ask people who work for me to travel cheaply if I am traveling in luxury?