Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.

We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.

Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.

Waste of resources is a mortal sin at IKEA.

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.