Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

Most things remain undone. Glorious future!

It was our duty to expand. Those who cannot or will not join us are to be pitied. What we want to do, we can do and will do, together. A glorious future!

Simplicity and common sense should characterize planning and strategic direction.