Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

The word impossible has been and must remain deleted from our dictionary.

I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if IKEA's customers can afford it... I could regularly travel first class, but having money in abundance doesn't seem like a good reason to waste it.. If there is such a thing as good leadership, it is to give a good example. I have to do so for all the IKEA employees.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

Ikea people do not drive flashy cars or stay at luxury hotels.

Happiness is not reaching your goal. Happiness is being on the way.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.