Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

You can do so much in ten minutes' time. Ten minutes, once gone, are gone for good. Divide your life into 10-minute units and sacrifice as few of them as possible in meaningless activity.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

I'm stingy and I'm proud of the reputation.

Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.