Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

Simplicity and common sense should characterize planning and strategic direction.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best