Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying.

Everything we earn we need as a reserve.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.