I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if IKEA's customers can afford it... I could regularly travel first class, but having money in abundance doesn't seem like a good reason to waste it.. If there is such a thing as good leadership, it is to give a good example. I have to do so for all the IKEA employees.

Only those who are asleep make no mistakes.

We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.

I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying.

Everything we earn we need as a reserve.