I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if IKEA's customers can afford it... I could regularly travel first class, but having money in abundance doesn't seem like a good reason to waste it.. If there is such a thing as good leadership, it is to give a good example. I have to do so for all the IKEA employees.

I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying.

Everything we earn we need as a reserve.

How can I ask people who work for me to travel cheaply if I am traveling in luxury?

The word impossible has been and must remain deleted from our dictionary.

Only those who are asleep make no mistakes.

Waste of resources is a mortal sin at IKEA.