I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if IKEA's customers can afford it... I could regularly travel first class, but having money in abundance doesn't seem like a good reason to waste it.. If there is such a thing as good leadership, it is to give a good example. I have to do so for all the IKEA employees.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.

Only those who are asleep make no mistakes.

Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.

Happiness is not reaching your goal. Happiness is being on the way.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.