I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if IKEA's customers can afford it... I could regularly travel first class, but having money in abundance doesn't seem like a good reason to waste it.. If there is such a thing as good leadership, it is to give a good example. I have to do so for all the IKEA employees.

It was our duty to expand. Those who cannot or will not join us are to be pitied. What we want to do, we can do and will do, together. A glorious future!

Most things remain undone. Glorious future!

Waste of resources is a mortal sin at IKEA.

We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.

Only those who are asleep make no mistakes.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.