Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.

How can I ask people who work for me to travel cheaply if I am traveling in luxury?

People say I am cheap, and I don't mind if they do.

I could have an office all to myself but since my collaborators don’t have one, then I too am contented to have a desk in a shared room.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.