Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.

IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going the right way to becoming it but we are not there yet.

The word impossible has been and must remain deleted from our dictionary.

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

What is good for our customers is also in the long run good for us.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.