Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.

I'm stingy and I'm proud of the reputation.

Waste of resources is a mortal sin at IKEA.

Happiness is not reaching your goal. Happiness is being on the way.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

Everything we earn we need as a reserve.

Most things remain undone. Glorious future!