Only those who are asleep make no mistakes.

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.

Waste of resources is a mortal sin at IKEA.

Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.