Only those who are asleep make no mistakes.

We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

Ikea people do not drive flashy cars or stay at luxury hotels.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

Everything we earn we need as a reserve.

How can I ask people who work for me to travel cheaply if I am traveling in luxury?