Only those who are asleep make no mistakes.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

Everything we earn we need as a reserve.

IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going the right way to becoming it but we are not there yet.