Only those who are asleep make no mistakes.

I could have an office all to myself but since my collaborators don’t have one, then I too am contented to have a desk in a shared room.

IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going the right way to becoming it but we are not there yet.

Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

You can do so much in ten minutes' time. Ten minutes, once gone, are gone for good. Divide your life into 10-minute units and sacrifice as few of them as possible in meaningless activity.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.