A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

You can do so much in ten minutes' time. Ten minutes, once gone, are gone for good. Divide your life into 10-minute units and sacrifice as few of them as possible in meaningless activity.

Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

Simplicity and common sense should characterize planning and strategic direction.

Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.

We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.