We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

Happiness is not reaching your goal. Happiness is being on the way.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best