We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.
I'm stingy and I'm proud of the reputation.
Simplicity and common sense should characterize planning and strategic direction.
Only those who are asleep make no mistakes.
The word impossible has been and must remain deleted from our dictionary.
A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.