We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

I'm stingy and I'm proud of the reputation.

IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going the right way to becoming it but we are not there yet.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best