What is good for our customers is also in the long run good for us.

Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.

IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going the right way to becoming it but we are not there yet.

Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.

Waste of resources is a mortal sin at IKEA.

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.

You can do so much in ten minutes' time. Ten minutes, once gone, are gone for good. Divide your life into 10-minute units and sacrifice as few of them as possible in meaningless activity.