What is good for our customers is also in the long run good for us.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.

Most things remain undone. Glorious future!

We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.

Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.