What is good for our customers is also in the long run good for us.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

Simplicity and common sense should characterize planning and strategic direction.

IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going the right way to becoming it but we are not there yet.

It was our duty to expand. Those who cannot or will not join us are to be pitied. What we want to do, we can do and will do, together. A glorious future!

Most things remain undone. Glorious future!

Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.