To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

I'm stingy and I'm proud of the reputation.

Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

Only those who are asleep make no mistakes.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.