To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

Most things remain undone. Glorious future!

Waste of resources is a mortal sin at IKEA.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.