I could have an office all to myself but since my collaborators don’t have one, then I too am contented to have a desk in a shared room.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

Waste of resources is a mortal sin at IKEA.

What is good for our customers is also in the long run good for us.

You can do so much in ten minutes' time. Ten minutes, once gone, are gone for good. Divide your life into 10-minute units and sacrifice as few of them as possible in meaningless activity.

I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if IKEA's customers can afford it... I could regularly travel first class, but having money in abundance doesn't seem like a good reason to waste it.. If there is such a thing as good leadership, it is to give a good example. I have to do so for all the IKEA employees.

Most things remain undone. Glorious future!