You can do so much in ten minutes' time. Ten minutes, once gone, are gone for good. Divide your life into 10-minute units and sacrifice as few of them as possible in meaningless activity.

Waste of resources is a mortal sin at IKEA.

I could have an office all to myself but since my collaborators don’t have one, then I too am contented to have a desk in a shared room.

Only those who are asleep make no mistakes.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.