You can do so much in ten minutes' time. Ten minutes, once gone, are gone for good. Divide your life into 10-minute units and sacrifice as few of them as possible in meaningless activity.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

Only those who are asleep make no mistakes.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

I could have an office all to myself but since my collaborators don’t have one, then I too am contented to have a desk in a shared room.

People say I am cheap, and I don't mind if they do.

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.