IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going the right way to becoming it but we are not there yet.

Ikea people do not drive flashy cars or stay at luxury hotels.

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

The word impossible has been and must remain deleted from our dictionary.

It was our duty to expand. Those who cannot or will not join us are to be pitied. What we want to do, we can do and will do, together. A glorious future!

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

Everything we earn we need as a reserve.