Most things remain undone. Glorious future!
The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.
We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.
The word impossible has been and must remain deleted from our dictionary.
Ikea people do not drive flashy cars or stay at luxury hotels.
Only those who are asleep make no mistakes.