Simplicity and common sense should characterize planning and strategic direction.

Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.

We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.

What is good for our customers is also in the long run good for us.

Most things remain undone. Glorious future!

IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going the right way to becoming it but we are not there yet.

The word impossible has been and must remain deleted from our dictionary.