Simplicity and common sense should characterize planning and strategic direction.

I could have an office all to myself but since my collaborators don’t have one, then I too am contented to have a desk in a shared room.

Most things remain undone. Glorious future!

I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

How can I ask people who work for me to travel cheaply if I am traveling in luxury?

Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.